Functionless Fashion at The Blind Hem

I am interested in the connections between hipsters and luxury-goods marketing because hipsters appear to be nothing if not willing to spend on quality merchandise. Though their tastes run peripatetically between newly-discovered-unknown-things and newer-newly-discovered-unknown-things, there is a certain kind of well-established hipster whose bicycle is racing-quality, whose wine, food, and craft-beer knowledge is acute, and whose clothes — although they look like they are from the Salvation Army — are gorgeous and made of the best quality fabrics. There is a market for luxury goods in hipsters, and this is because hipsters identify with the inherent exclusivity of expensive and high-quality things.

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words © Carmen Faye Mathes / illustration © Katy Jones